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Showing posts from October 3, 2014
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Kellogg's Shows (a Bit) of Its Programmatic Works | Zenith: No More Nielsen as Local Currency | Broadcast Nets Wither, Age

Robot Invasion: Kellogg's is one of the very top brands in terms of spending lavishly with time and money on database marketing, research and media generally, but they've taken their programmatic efforts in-house, making their recent statements on what they're doing all the more interesting. Media: Zenith, one of the largest media firms, announced it will use Rentrak's [...]



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SEMPO Announces Call For “Search Congress” To Draft Search Engine Marketing Code Of Ethics

Search engine marketing organization SEMPO announced a call for search engine marketers to participate in a proposed “Search Congress” to create and enforce a search engine marketing code of ethics for North America.
According to the announcement, the proposed Search Congress delegates must be nominated by a search engine marketing organization that meets the following criteria:

Groups that self-identify as serving search engine marketers in some capacity.
Groups that are at least one-year old.
Groups that have at least ten dues-paying members.
Active SEMPO local groups that are more than a year old.
Groups that are primarily in North America.
Groups that have pre-existing by-laws.

“A search engine marketing code of ethics won’t work unless it has broad adoption from a variety of groups in the industry,” said SEMPO’s vice president of communications Tony Wright who is leading the initiative, “It is going to take the effort of many different people of diverse opinions and backgrounds to make t…

European Union Approves Facebook’s WhatsApp Acquisition

The European Union’s antitrust authority today approved Facebook’s acquisition of messaging service WhatsApp, clearing the way for the social network to complete its $19 billion cash and stock transaction.
“We have carefully reviewed this proposed acquisition and come to the conclusion that it would not hamper competition in this dynamic and growing market,” EU antitrust chief Joaquín Almunia said in a statement.
The deal, approved by the U.S. Federal Trade Commission in April with some privacy caveats, is seen as critical to Facebook’s effort to continue to increase its user numbers, especially among younger Internet users who are shifting to text messaging services like WhatsApp.
WhatsApp announced in August that it has 600 million monthly active users, nearly half of Facebook’s 1.3 billion total. In April when it reached half a billion active users, WhatsApp said that people share a daily average of 700 million photos and 100 million videos on the app.
The post European Union Approves …

No More Promiscuous Newsfeed Experimentation, Facebook Lays Out Research Guidelines

This summer many Facebook users were appalled that the social networking behemoth had performed psychological research just a few years earlier. The research lead to formal complaints from the Electronic Privacy Information Center (EPIC) and an outcry from users. The uproar didn’t go unnoticed as today Facebook has released a new framework for research that will cover all internal work performed on its users.
The new research criteria include form main points that include research guidelines, research review by senior researchers, formal research training and a public research website. The biggest guideline included pertained to specific groups/populations or personal tests. Anything that falls into these categories will require an enhanced review process that must be approved before the work can begin. Another research caveat is that any collaborative research with someone from the academic community will also require further review.
The new research website will be updated regularly a…

Facebook Mobilizes The Like Button

Denys Prykhodov / Shutterstock.com

Previewed at this year’s F8 Facebook developer conference, Facebook has officially rolled out the Like button for iOS and Android mobile app developers. The company said that developers had been asking for the feature for some time.
According to the company’s blog post:

People using a mobile app can directly Like the app’s Facebook Page, or any Open Graph object within the app, and share on Facebook. The mobile Like Button works seamlessly with the Facebook account the person is logged into on their device, allowing people to Like any piece of content, while in your native app.


In its post Facebook also suggested some use cases and illustrated some best practices for the mobile like button:

Determine the most relevant moment to show the Like Button
Position the Like Button for high engagement
Create an engaging Facebook Page

Each of these scenarios is more fully discussed in the post.
As Facebook’s most engaged audience has shifted to mobile it’s important th…

Facebook lays down new rules for social media researchers

When people found out that they were unknowingly being used as virtual guinea pigs in a Facebook social experiment, they got angry. The researchers were surprised and the Facebook tech team was “unprepared for the reaction the paper received when it was published.”
I’m not surprised by either response. People don’t like it when they feel like they’ve been tricked and researchers and techies have a tendency to be narrowly focused on the goal. You can tell me I’m unfairly painting these groups with a broad brush but in the majority of cases it’s true. It has to be true – because it’s how they get the work done. A researcher can’t get personally or emotionally involved with the subjects in an experiment because it would taint the results. It’s not a jab, it’s how it is.
Facebook knows it’s true, too. That’s why they’re drawing a smaller box for anyone conducting any type of research be it for publication, academic or in-house use.
I was surprised to find out that Facebook has an entire rese…

Even NYT Suffers from Digital Switch | Big Trades to Cooperate on Fraud | RIP, Yahoo Directory | New Penguin Update Finally, Maybe

Publishing: Even the highly successful NYTimes.com site can't staunch the bleeding for the large publisher, as increases in online revenues fail to make up for losses on the print side. In essence, shifting media from offline to online involves a sizable effective price reduction in the process. The result: 100 layoffs. It doesn't help that the [...]



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