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Showing posts from March 26, 2015
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SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report

Offerpop surveyed 100+ marketing professionals on the current state of digital marketing in comparison to their predictions from early 2014. Download the “State of Digital Marketing Report” to view how marketing has evolved in 2014 and where you should be investing your efforts in 2015. Get your copy here.
The post SPONSOR MESSAGE: The State of Digital Marketing Trends – 2015 Report appeared first on Marketing Land.




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Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8

The second day of F8, Facebook’s annual developers conference, continues with the second keynote of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can also watch it live at f8.facebooklive.com.


The post Live Blog: Facebook Talks “Why Virtual Reality Will Matter” At F8 appeared first on Marketing Land.




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The Marketing Tech Conference Expanding to Europe, Announces US 2016 Dates

Marketing Land publisher Third Door Media announced dates and locations for the next two editions of MarTech: The Marketing Tech Conference series.
MarTech will be held next week at the Hilton Union Square in San Francisco. More than 1,000 delegates and 65 exhibiting companies will attend the event.
MarTech Europe will take place October 20-21, 2015 at the Millennium Gloucester Hotel in London and features two days of inspiring and actionable content, networking events and an expo hall.
“The explosion of innovation in marketing technology is truly a global phenomenon,” said Scott Brinker, program chair of MarTech and author of the chiefmartec.com blog. “I’m very excited that we’re launching MarTech Europe this year to connect the many marketing tech pioneers from across the region and to help share their insights and experience with marketers around the world.”
MarTech returns to San Francisco March 21-22, 2016 with an expanded program and expo hall. “CMOs and their teams are expected to …

The Strategic Play: How Marketers Can Combine Elements To Avoid Missed Mobile Opportunities

A multitude of strategies are available to marketers to help push customers along the purchase funnel. While these marketing tactics may be widely available, the slow adoption of such strategies and industry technologies places a limitation on the success of certain verticals and brands. This especially rings true for industries traditionally built on in-store purchases.
During the 2015 Automotive News World Congress conference in January, a panel of auto industry experts discussed the necessity for better adoption of online tools to improve customer satisfaction in the auto industry. Jared Rowe, president of car-shopping site AutoTrader.com, said that the average vehicle shopper visits almost nine sites before buying a car and that mobile vehicle consumers are demanding thorough, easy-to-navigate websites.
In order to best attract and convert car shoppers — or any online consumer — marketers must adopt a few key strategies to ensure that time spent online effectively pushes consumers t…

Amazing Ways Marketers Can Use First-Party Data

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further into the data landscape, let’s explore first-party data — what it is and how you can use it.
First-party data is information you own — data about users and their interactions directly with your brand that you get by tracking your own properties, not via another vendor.
This will typically include data collected when users are browsing your website, using your app, or when they become customers and hand over their name and address information.
Let’s examine them each in turn.
Web Analytics
This is an easy one, because you’re almost certainly already doing this. You have a few decisions to make about how to do it, though.
Most Web analytics packages use page-tagging methods — for instance, a snippet of JavaScript that collects the relevant information, then adjusts the page load so that the browser loads a single pixel image.
Within the URL that image is reques…

Twitter Launches Periscope, Its Live-Streaming Meerkat Competitor

While Meerkat stole all the headlines at this years SXSW, Twitter is battling back hard with its own polished product, Periscope. Twitter purchased Periscope back in January and has been refining the the functionality of its live streaming.

The live-stream social app possesses the allure of live, unfiltered communication, and the popularity of Meerkat may have had Twitter spooked. The boom in popularity and buzz around Meerkat, resulted in with Twitter pulling the social graph access pulled out from under their legs, limiting the effectiveness and the native experience. However, all may have been for naught as Twitter’s iteration that was just launched on iOS is an extremely polished and sexy piece of technology.
Periscope has the feeling of a fully fleshed out working app — not just an idea and proof of concept. The UI is beautiful and the functionality is fully operational. One of the biggest differences between Periscope and Meerkat is the ability for users to replay streams on Peris…

Facebook Turns Messenger Into A Customer Service, Commerce Channel

Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.”
The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations include e-commerce sites Everlane and Zulily. Customer service software provider Zendesk is also supporting the platform.
Facebook isn’t limiting the program to e-commerce; it wants to make Messenger a customer service/live chant channel for all kinds of businesses. For now the focus, however, is on enterprises. Small businesses have access to similar messaging functionality through their existing Pages.

There are different technical integrations and specifications behind the scenes. But what Messenger for Business is intended to do is replace email and provide real-time business-customer interaction and ric…

Facebook Launches App Analytics At F8 Developers Conference

One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service that Facebook says can help developers in several ways.
The analytics tool is available today for apps that are logging App Events, which Facebook says is 87 percent of the top-grossing apps in the U.S. Developers that aren’t doing that but want to start can head over to Facebook’s developer documentation to get started.
From Facebook’s announcement, here’s an overview of what Analytics for Apps offers:

Cross-Device

People now use multiple devices to interact with businesses across apps and websites, and Facebook Analytics for Apps can help developers and marketers understand their traffic across these devices, which in turn can help them improve performance.
Segments

You can look at segments, or groups of people who have certain characteristics, like women or people using Android phones. You can then look at metrics for these groups to see how they use yo…