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Showing posts from June 17, 2015
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[GiveAway] Win 2 Shared Hosting Account From HostGator India

Howdy Shouter, I’m happy to announce the first giveaway of this month. We have a lot of interesting giveaway coming up, and let’s start with the first one. ShoutMeLoud is proud to be partnered with Hostgator India to giveaway two annual shared hosting plan from Hostgator India. Hostgator India is one of the popular Web-hosting company […][GiveAway] Win 2 Shared Hosting Account From HostGator India is a post from ShoutMeLoud - Shouters Who Inspires

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LiveIntent Lands $32.5 Million In Funding For Email Advertising Platform

LiveIntent announced it secured $32.5 million in growth equity investment, led by private equity firm FTV Capital, to expand its platform for marketing and advertising in email.The platform enables ad buying and selling in email. LiveIntent says it works with over 400 brands and 750 publishers to deliver ads in emails on any device to more than 90 million anonymized unique users per month.“LiveIntent hasn’t just innovated in the email space, it is owning a major transition that is changing the way companies target and monetize across this channel,” said Liron Gitig, partner at FTV Capital, who is also joining the LiveIntent board of directors. “Their unique platform, with its decisioning business logic and prediction modeling capabilities, enables advertisers and publishers to successfully leverage email in a way that has never been done before: ads can now be optimized at the time an email is opened by leveraging anonymized first-party data.”The New York-based firm opened its first i…

DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed

Google’s DoubleClick made several announcements during its Leadership Summit in Florida on Wednesday to address the needs of mobile advertisers and publishers.Building on its capabilities to measure cross-device conversions from search and display ads in AdWords, Google is expanding cross-device measurement on ad buys made across the web in DoubleClick.Cross-device measurement provides estimated conversion data to capture ad influence when a user visits an advertiser site after clicking on an ad on one device but completes a transaction on another device. The measurement will be available to all DoubleClick advertiser products, not just with the ads they buy from Google.Pressure has mounted for Google to deliver a solution for measuring advertising impact across screens and devices, brought on by Facebook’s Atlas, which relaunched last year with the promise of “people based” marketing that relies on user IDs rather than cookies to track behavior. Google’s cross-device conversion solut…

Why Pay For GUIs Instead Of APIs?

If you currently use data to help grow your business, you will inevitably end up in a conversation as a manager or director that begins with, “What’s the difference between an API and a UI agreement, and why are the pricing models so different?”GUI, or UI, stands for Graphical User Interface, a software platform that presents the back-end data in a visually coherent way to users. It is managed (via online login) by the company you’re paying for the service. Everything from Facebook to Gmail has a UI; it’s simply how users interact on the page with the servers.API stands for Application Program Interface, which has a set of routines and protocols that let your machines talk directly to other machines. In short, APIs are how developers build applications on other platforms and a common method of raw data exchange between two parties.There are a variety of reasons why a company would use only UIs as opposed to APIs, or a combination of both. APIs:Require higher technological skills to le…

Visual Dictionary App lets you Find the English Name for any Object you Don’t Know by Taking a Picture of it

If you’re looking to learn English or maybe to improve your command of this ubiquitous language, then there a few apps that you could try out. But if you are curious to try out other creative ways to help you improve your English, you will probably be interested in Visual Dictionary, a new app for Android and iOS users which lets you find out the English name for your surrounding objects. I took it for a test myself and found it that it was pretty good, actually. In most of the cases, and when the object was recognizable and understandable, the app was spot on. You can see this in this right aligned picture, where the app was able to describe the object correctly (a hedgehog is not a porcupine, but we must agree that they are very similar, especially for an algorithm) and understood that I wasn’t trying to figure out the name for the keyboard, which wasn’t on the front plant.So, after you will have downloaded the app on your iPhone, iPad or Android smartphone, start taking pictures of…

Rubicon Project Expands Premium Mobile Video Supply With Virool’s InLine Format

Mobile video advertising platform, Virool, and ad tech giant Rubicon Project have extended their deal to deliver Virool’s InLine mobile video ad format globally. The format, sold on a viewable impression basis, is available exclusively through Rubicon Project.InLine embeds dynamically within content on the mobile web on iOS and Android devices. Ads auto-play on mute when the video area is viewable. Users can opt to play sound and the video dissolves back into the page on completion or stops when the user scrolls it out of view.“Until now, video advertising on much of the mobile web has been limited to full-screen takeovers,” said Joe Prusz, Head of Mobile, Rubicon Project. “Our extended alliance with Virool brings significant new, premium mobile video inventory to the market, enabling greater monetization opportunities for sellers and deeper, more impactful opportunities for brands to reach and engage consumers.”Here’s a screenshot example of InLine from the Virool site:InLine is now …

3 “Hidden” Google Analytics Reports For Retailers

There’s no doubt about it — Google Analytics is a powerful way to measure your site’s traffic and advertising ROI. But despite its utility, I’ve had many users tell me they fear they’re missing out on valuable insights simply because they don’t find the platform particularly intuitive.In this article, I’m going to describe three “hidden” reports that I frequently use to uncover constructive data and show you how to build them for your own campaigns.Evaluate The Customer Journey With Model ComparisonMulti-channel attribution is the holy grail for any analyst, or at least that’s what we’ve all been led to believe. In the simplest terms, multi-channel attribution across marketing channels is assigning a value to each touch point along the way to a conversion. But it’s easier said than done.Most tracking and analytics software is set to attribute each conversion to the last click. However, in most cases, consumers aren’t responding to a single ad; they may be drawn in by one channel, pers…

AdRoll Launches First-Party Data Pool For New Customer Targeting

Ad retargeting platform, AdRoll, is branching out new customer acquisition marketing with act-alike audience targeting based on a pool of advertisers’ first-party data.The new product called Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early test phases, says the company. Advertisers opt-in to share their anonymous first-party customer data going back as far as seven years.Prospecting then analyzes shopping behavior patterns, shopping cart information, number of ads viewed and other signals within an advertiser’s data set and matches those signals up against other audiences in the data pool — AdRoll calls it the IntentMap. Ads can then be dynamically targeted to new users in the pool who demonstrate similar intent behavior on any devices across Facebook and the web. for ad targeting.“This launch represents a new chapter in AdRoll’s mission of helping performance advertisers,” said Adam Berke, AdRoll president and CMO. “AdRoll Prospec…

Guide to Choosing Gadgets and Devices for the Impaired

When it comes to being impaired, there are many different things that we can talk about – there are some who are visually impaired while some others have hearing problems. In this article, we decided to look at the best devices for all categories, select the ones we considered to be the best and give you a few tips and tricks on how to choose such a device.The general term for these ones is “assistive devices”, and this makes quite a bit of sense given that they’re meant to assist the impaired in doing their every-day work. Dealing with their daily lives and being able to fully participate in it is also very important. This is why such technology can either help one category only or be suitable for those with speech, voice, hearing, visual or language disorders.Devices for Hearing ImpairedAttachments for Mobile PhonesWhile there have been developed many apps to help people with hearing issues, nothing can make it easier to use a mobile phone than a special attachment for it. Apple see…

Should You Join Direct Affiliate Program or Affiliate Marketplace?

Last year when I wrote an article on whether Hostgator was cheating their affiliates, it created a lot of buzz, with more than 150+ social shares. Today AlannaB commented by saying the following: “I’ve been using Hostgator for my site hosting for a few years now and have never had any problems. When I started a […]Should You Join Direct Affiliate Program or Affiliate Marketplace? is a post from ShoutMeLoud - Shouters Who Inspires

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Pushbullet Portal Makes Wireless Sharing of Big Files Between PC and Android Really Easy

Pushbullet made its way to the Play Store as a humble little utility for easily sharing text and links between PC and Android phone. It has now grown to include a universal clipboard tool, ability to reply to messages from PC, getting notifications, a feature rich IFTTT channel and apps for iOS. Every time Pushbullet updates, it makes one more Android utility redundant.This time though, Pushbullet is out with its own standalone app. It’s called Portal and all it will let you do, is transfer files from PC (both Windows and Mac) to your Android phone over Wi-Fi. Yes, Pushbullet also lets you send files but there’s a 25 MB limit and it’s not a direct transfer, you need to go through Pushbullet’s servers, that takes a lot of time. The upside is you can send files between any devices and aren’t limited by Wi-Fi networks.All you have to do is download the Android app, make sure both your phone and PC are on the same Wi-Fi network, open portal.pushbullet.com in your modern browser (Chrome or…

SourceKnowledge Introduces Engage, A New Performance-Based Programmatic Video Ad Platform

SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage.The new platform, SourceKnowledge says in today’s news release, offers marketers a way to test and optimize video creative in real-time to better drive conversions.SourceKnowledge Engage programmatically delivers video ads to prospects that are analyzed and ranked based on their likelihood to convert, as well as their total potential lifetime value. Audiences can then be sequentially and thoughtfully re-engaged using banner ad creative that is dynamically delivered to match the video asset, reinforcing conversion behavior and the brand’s overall value proposition.The company says that its combination of pre-roll video and sequential display ads has led to improvements of up to 85 percent in ad engagement.“Our new Engage platform enables brand marketers to achieve increased conversion rates and improve their average order values,” says SourceKnowledge president and co-founder Patrick H…

ZTE’s Blade QLux 4G Smartphone is now Available in India for Rs. 4,999

Back in the middle of the previous month, ZTE was announcing the new Nubia family of products for the booming Indian mobile market. The Nubia brand debuted exclusively on Amazon India with the Z9 Mini, and now the Chinese company has released also on Amazon India the Blade QLux 4G handset.The handset is currently listed on Amazon.in with a price of Rs. 4,999 (around $78), and is another entry into the aggressive low-end segment of the mobile market. The device does have a very hard-to-beat price, but even at less than $80, there are still plenty of quite decent phones out there. Here’s how the specs sheet for the Blade QLux 4G looks like:8MP primary camera and 5MP front facing camera4.5-inch IPS capacitive touchscreen with 854 x 480 pixels resolution and 240 ppi pixel densityAndroid v4.4 KitKat operating system (upgradable to v5 Lollipop)1.3GHz MediaTek quad core processor, 1GB RAM8GB internal memory expandable up to 32GB and 4G dual SIM2200mAH lithium-ion battery providing talk-time …

Snapchat Starts Selling Sponsored Geofilters; McDonald’s Steps Up First

360b / Shutterstock.com You want fries with that Snapchat post? Monday, McDonald’s became the first brand to buy into Snapchat’s latest ad product, sponsored geofilters.Geofilters are digital stickers that Snapchat users overlay on photos and videos they post on the social messaging network. Tied to locations and triggered in the Snapchat app by sensors on mobile phones, they allow people to plant their “Look-at-me-I’m-here flag” at Disneyland, LAX, Las Vegas, the Golden Gate Bridge, Piccadilly Circus and many other places.Starting Monday, McDonald’s was added to the mix and customers at or nearby any U.S. location were able to decorate their Snapchat posts with illustrations of double cheeseburgers and fries, among other options. The Los Angeles Times reported the news first.It’s a very playful ad play; the perfect medium for a brand going after Snapchat’s young audience, said by the company to number nearly 100 million daily active users. First introduced last July, Geofilters are wi…

Marketing Day: Twitter Introduces Autoplay Video, Pinterest Updates Search & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:European Court Says Internet News Portal Is Liable For User-Generated Comments
Unlike U.S. law, European court says a website accepting comments is more than just a “passive, purely technical service provider.”Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1
Google Play downloads reached 50 billion in the last 12 months, while Apple’s app store downloads totaled 25 billion.Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds
Twitter says brands testing autoplay saw a seven-fold increase in completions of Promoted Videos.Pinterest Streamlines & Simplifies Its Search Interface
New search enhancements from Pinterest make finding the right type of information quicker and more accurate thanks to the first ever inclusion of spellcheck.Instant Digital Gratification: Taking Th…

European Court Says Internet News Portal Is Liable For User-Generated Comments

It’s a decision that should send chills throughout the European webmaster community. In a 15-2 vote, the European Court of Human Rights has ruled that an internet news portal is liable for the content of user-generated comments left on its website.The case, Delfi AS vs. Estonia, specifically focused on the publishing of offensive comments on an internet news portal — comments that violated Estonian laws on hate speech. In 2006, Delfi — a large news portal in Estonia — published an article about a ferry company. In the comments on Delfi’s site, “many readers had written highly offensive or threatening posts about the ferry operator and its owner,” the court’s decision says. Lawyers for the ferry company got involved and, about six weeks later, Delfi removed the offensive comments. The court’s release says the comments “were tantamount to hate speech and incitement to violence against the owner of the ferry company.”There’s no doubt that kind of thing happens all around the world. In th…