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Showing posts from July 21, 2015
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Survey: Apple Watch Customer Satisfaction Scores 97 Percent

Canadapanda / Shutterstock.com Ahead of Apple earnings today there have been numerous reports about how Apple Watch sales are tanking. But whatever the actual sales figures apparently the early adopters are highly satisfied.In fact the satisfaction numbers are higher than any other first generation product launched — better than the original iPhone or iPad. These findings are based on an 800 Apple Watch owner survey conducted by wearable research provider Wristly.
Respondents reported either being “somewhat satisfied” or “very satisfied” with the Apple Watch. Two-thirds of those respondents reported being “very satisfied” (66 percent). I suspect these numbers will come up on the earnings call today.Among Apple Watch buyers, “Non Tech Users“ report being the most satisfied. Seventy-three percent of this group said they were “very satisfied” vs. lower numbers for “Tech Insiders” and “App Builders.”Among features most liked and disliked, Build/Quality and Aesthetics/Design both ranked at …

How to Use the New Screen Recording Tool in Windows 10

A lot of effort is being put into Windows 10, as Microsoft wants to make sure that it captures the interest of traditional desktop users, as well as those who have embraced the mobile revolution. And even if everybody seems to be convinced that PC sales are going down, Microsoft wants to make sure that it pleases gamers, as well.Microsoft has already included the Xbox App in Windows 10 which will allow users to connect to the Xbox Live network and stream games. Game DVR feature allows to capture snippets of gameplay or record them, and now Microsoft is adding a similar feature outside the Xbox app, as well.How to enable screen recording in Windows 10According to early testers, the new feature works with any app but only inside them, as it doesn’t allow to record the desktop. Maybe the final version of Windows 10 will bring this functionality, as well, but for now this is how things are. Also, you need to have an app open for the screen capture to work. Here’s how to start recording yo…

Znaps Brings a MagSafe-style Connector to your iPhone or Android for $9

If you have always found the MacBook’s MagSafe power connector to be very useful and easy to use, you’ve probably thought of having such a feature on your smartphone, as well. Luckily, you are not the only one with this idea, as some ingenious folks have come up with a connector that mimics the functionality of the MagSafe connector.Znaps is a magnetic adapter for your mobile devices that has already gone super popular on Kickstarter – it has received more than $800,000 CAD, much more than the initial $120,000 goal, and there are still 24 days left to go. The gadget pops on and off with magnetic ease and it seems that this particular feature is what more than 23,000 consumers have been looking for.Znaps comes with a micro-USB connector, which means it can will work with iPhones, Android handsets and other Micro-USB-powered devices. Znaps is actually made from two parts: a magnetic adapter for your existing sync/charge cable and a tiny plug for your Micro-USB or Lightning port. For jus…

Technology And Creativity Must Play Nice Together In The Marketing Sandbox

My son’s best friend used to love Legos. He built huge spaceships, visited Lego stores, and joined a Lego club.He now wants nothing to do with Legos. It’s all about Minecraft. I asked why he can’t play with both at the same time. He said, “Legos are no longer cool.”Recently, I’ve seen similar discourse about technology and creative within marketing. The comments allude to one function being better than the other. From where I sit, the technical aspects of marketing (martech, automation, big data) are just as cool as the creative aspects (content development, campaign design, layout for an advertisement). Together they create, find, uncover and convert leads.In fact, there is a symbiotic relationship between the creative practices in marketing and the technical ones. Yes, these two aspects of marketing are very different — but they must play nice together because they are equals in delivering marketing results.Understanding The CustomerDelivering a world-class customer experience drive…

Tapping Into The Buyer’s Brain With Psychology-Driven Marketing

Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?”It’s jarring, yet also alluring. You don’t expect the person behind the computer screen to know what you want. When they do, you’re hooked.The best marketers use psychology to tap into a buyer’s brain. It’s an art and a science. Here are 10 of the best and most utilized psychology-driven strategies in marketing.1. First ImpressionsAs humans, we’ve evolved a great deal from our hunter and gatherer days. Still, our primal brain dominates our thought patterns. Love ’em or hate ’em, first impressions are here to stay.When a visitor sees any of your marketing, she’s immediately thinking, “Is this a friend or an enemy?” She’s wondering whether yours is a company she can trust, if you truly understand her needs, and if it’s worth her time to keep reading your marketing message.Your headlines, opening lines, imagery and first price point all have a direct impact on these snap judgments. They’re know…

How To Capitalize On Social’s Multi-Platform Benefits

Quka / Shutterstock.com The way consumers and brands use social media is changing. Consumers are engaging more than ever on social, and brands are relying on data to drive decision-making. What’s more, the platforms consumers interact on are constantly shifting in popularity.Facebook was once a powerhouse, for example; however, growth is beginning to slow. Instagram, on the other hand, is on a quick incline to the top.As consumers explore different social media channels, it’s imperative that marketers understand these shifting preferences. Where are consumers talking? Which social platform is the best at engaging millennials? What about baby boomers? Answering these questions is what drives a successful digital marketing strategy.To answer these questions, Yesmail (my employer) compared its research of social media usage of 50 major retailer brands in five different categories to a Pew Research survey which identified social media usage trends among U.S. adults.Multi-Platform Use Is On…

Number Of Mobile Retail Websites Using Responsive Design More Than Doubles Since 2014

More online retailers are turning to responsive design websites to serve their mobile customers.According to mobile marketing firm Pure Oxygen Labs, 20 percent of Internet Retailer’s top 500 mobile retailers adopted responsive design websites since last year, a sizable increase from the 9 percent of sites using responsive design in 2014.After analyzing all 500 mobile retail websites, Pure Oxygen found the number of mobile retailers using responsive design now outnumbers those that use dynamic serving to deliver a mobile website. The majority of the retailers still have a dedicated mobile site, although this number is dropping.In 2014, 15 percent of the Internet Retailer top 500 mobile retail websites used dynamic serving. That number has increased to 18 percent, while 54 percent of the sites have kept a dedicated mobile site, down from 59 percent in 2014.Of the 500 websites Pure Oxygen evaluated, five-percent still have no mobile site, serving up a website built for desktop users on …

Google+ Photos Drops The +, Transitioning Users To Google Photos On August 1st

One of the more captivating features released during Google’s I/O event in May was Google Photos. The service that includes face recognition, custom animations and significant photo organization also put the writing on the wall — Google+ Photos remaining time was limited. Come August 1st, Google+ Photos will no longer exist.Users of Google+ Photos will have the ability to seamlessly transition to mobile management by installing the Google Photo app. If a user simply doesn’t do anything with their Google+ Photo account all photos will be available on photos.google.com and Google Takeout automatically.Of course this is just another step that marks the lack of focus on the Google+ project. Photos were arguably the greatest area where Google+ excelled over competitors. Removing this functionality is yet another reason to avoid spending your marketing efforts on the dying network.Some active Google+ users are calling for the same advanced editing features on Google and Photospheres support…

Plus or Minus: The Yureka Camera Comparison

One of the queries that we have been receiving about the Yureka Plus since its launch yesterday was whether it featured the same camera as the original Yureka did. Well, on paper, it definitely did. As per the official spec sheet received by us, both devices have 13.0-megapixel cameras with Sony sensors, although there have been a few rumours flying around that the Yureka Plus came with a newer variant of the Sony sensor.We have asked the company for a response, but even as we were waiting for a reply, we decided to take some sample shots to see if there were any significant differences between the two cameras. We stuck to auto mode and made no tweaks whatsoever in the settings.The results are there for you to see. And yes, there are some clear differences between the two cameras – the one oddity we noticed was that pictures on the (original) Yureka seemed to have a slightly larger file size than the Yureka Plus. Also, pictures taken by the Yureka Plus seemed to have a slightly ‘warme…

Amazon Rival Jet.com Goes Live

Jet.com, the members-only e-commerce marketplace, opened to the public Tuesday morning after months in beta.Founded by Marc Lore, who co-founded and sold Diapers.com to Amazon for $545 billion in 2010, the Hoboken, NJ-based outfit is looking to take on Amazon with the promise of offering the lowest prices anywhere on the internet.Jet’s annual membership of $49.99 — after a free 90-day trial period — compares to the $99 Amazon Prime members pay annually for access to shipping, pricing and availability deals on that site.Jet.com will primarily operate as a marketplace, though it also partners with retailers to save consumers money on those sites. The start-up has amassed a $225 milllion war chest, according to Crunchbase, making it one of the most well-funded and anticipated e-commerce launches in recent years. Among its investors is Alibaba Group, the Chinese e-commerce behemoth. Forbes reported that Alibaba invested in Jet.com as part of a $140 million financing round closed in Februa…

Here’s the Unofficial Beats 1 Radio Schedule that You can Add to Your Calendar App

I’ve never been a fan of the radio or the Top 40 charts, but I’ve been really enjoying Beats 1 so far. It’s really easy to tune into and the music is almost always good (other than muting for 4 minutes every 2 hours when Selena Gomez’s Good for You plays).But Beats 1 doesn’t really have a schedule. There’s a website where you can scroll through a bunch of upcoming shows, but that’s it. Without a schedule, how are you going to know when exactly to tune into the excellent St. Vincent’s Mixtape Delivery Service? These shows after all are live only. Plus the website’s not always accurate. Elton John’s Rocket Hour went live 30 minutes later this morning than what the website told me.It doesn’t look like Apple is going to bring out a real schedule calendar but thankfully Marc Boquet has taken matters in his own hands and created an unofficial Beats 1 schedule (it got me the right time for Elton’s show). And because Beats 1 is live, all it takes to get the local schedule is some simple time …