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Showing posts from September 18, 2015
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Five Crazy Things You can do With Philips Hue

In the era of interconnected system, Philips intelligent lighting system, Hue has opened up a host of new possibilities. Majority of domestic lighting fixtures till now primarily focused on lighting up the space and ambiance was the last thing in the mind. Philips Hue not only fixes your ambiance but being connected to the internet, brings in a plethora of possibilities which score on the utilitarian front as well.If you have bought yourself a Philips Hue setup, congrats. Since the Hue can be controlled by smartphones and tablets it can perform some mention worthy feats with the help of some great IFTTT recipes.1. Turn off the lights when you leave homeThis feature is not only convenient, but it will also help you save on the energy. It is but common for us to leave the house without actually switching off the lights, this particular IFTTT recipe syncs with your GPS and once you leave your home, the lights will turn off automatically.2. Making a Grand entry into your homeIf you want t…

iPhone 6s’ A9 Processor is a Dual-core SoC Clocked at 1.8GHz

As it usually does, Apple doesn’t reveal all of the tech specifications of its newest iPhones, so it took a developer’s curiosity to find out that the device has 2GB of RAM. Now we’re getting more details regarding the processor of the phone coming from Chinese regulatory agency TENAA.The iPhone 6s listing on China’s TENAA reveals that the A9 under its hood is a dual-core SoC, clocked at 1.8GHz. The Apple A8X chip used on the iPad Air 2 last year had three cores, so many were looking for the A9 to feature the same number, but it seems Apple thinks a dual core SoC is still powerful enough.But, as it does every year with its new iPhones, Apple does its magic and improves the overall experience. This time, Cupertino claims the A9 chip offers up to 70% faster performance at CPU tasks and up to 90% more powerful graphics performance over the previous kernel. The new iPhones 6S also features a slightly smaller battery in order to accommodate new technologies, such as the improved taptic mac…

Debunking The CTR To Find Truth In Viewability

“Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers are actually using viewability metrics to measure campaign performance and set benchmarks. In fact, though click-through rate (CTR) has been widely panned as ineffective for measuring the true value of a display campaign, it continues to be the dominant metric across the industry.Why we’re so stubbornly clinging to an antiquated metric remains a mystery. We know that CTR can be easily manipulated, that clicks say nothing about engagement, and that on mobile, CTR may be “completely unrelated or even negatively correlated” to other measures capturing metrics like calls, directions and store visits.For years, brand marketers have demanded metrics relevant to their needs, rather than those direct response has traditionally offered. In 2009, in fact, Bain and the IAB pinpointed metrics as one of the key obstacles preventing brands from moving more budget from offline to digital. How is it tha…

Lemon X Could be Lenovo’s First Smartphone Designed by Motorola

Lenovo bought Motorola and completed the acquisition around an year ago, and since then we’ve seen a couple of new devices being announced. Now we’re getting a fresh press render of a handset named Lenovo Lemon X, which could be Lenovo’s first smartphone designed by Motorola.The image comes from tipster @upleaks, and as we can see from its design cues, it does seem to be engineered by the guys over at Motorola. Correct me if I’m wrong, but I think that even the font used for writing Lenovo on the back is the same or at least similar to what Motorola has been using.The rear panel of the handset features a metal frame with antenna bands on top and bottom edges, a particularity present on the Motorola Nexus 6 and other Moto X smartphones. Furthermore, the rear camera and the LED flash are placed inside a pill-shaped panel, another design detail reminding of Motorola.Of course, this isn’t entirely a Motorola-only design, as the handset’s front panel has three capacitive buttons, the speak…

The Modern-Day Publisher’s Dilemma: Where To Focus With So Many Available Platforms

Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created to support the use of those tools in both the consumer and business worlds. With every device and channel that emerges comes a new opportunity to reach and engage consumers with advertising content.There is an abundance of new platforms and solutions that promise ways to maximize impressions and traffic, and of course, publishers want to take advantage of the opportunities. These opportunities, however, do not come without obstacles.Publishers are already faced with the daunting task of answering the demands of users who want to switch between devices without any interruption or inconsistency in their content and advertising experiences, while maximizing their own revenue. The big problem is, publishers have no way of knowing which opportunities hold the most revenue potential.The modern digital landscape is multi-channel by default, comprisin…

How To Create A “Lead Pipeline” With Your Blog (Part 2)

When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog.Today, we’re going to go deep into the tactics, but I want to serve up a warning: If you haven’t read Part 1 of this series, you need to do that first. Tactics without the underlying strategy will not work nearly as well as having the complete picture.Let’s dive in.The Truth About ConversionWhen people come come to us at CLVboost (my employer), they almost always think they need more traffic. It’s almost always not true.Traffic is like gas. If you have a hole in your gas tank, you could sit at the gas station for hours, pumping gas into your tank non-stop, and it’ll never fill up.Traffic is much the same way. It’s very unwise to “solve” your marketing problems by just adding more traffic, unless you know (with proven data and factual testing) that you’ve first patched up the holes on your site.For the purposes of this article, we’ll call them “leaks.” If your blog or sit…

Facebook Video & Snapchat Drive Nearly Half Of BuzzFeed’s Views

360b / Shutterstock.com BuzzFeed is known as a company pushing the envelope on pushing content well beyond its website. A leader in serving audiences wherever they are, BuzzFeed recently shared stats that illustrate just how well that effort is going.The numbers, presented by CEO Jonah Peretti during a Recode podcast, turn traditional web publishing on its head. As a “fully integrated social platform”, BuzzFeed draws more than 75 percent of content views from sources other than its website and apps. Nearly 50 percent comes from Snapchat and native video on Facebook alone.Here’s the tale of the traffic from Peretti (reordered by rank):27 percent: Facebook native video23 percent: Direct to the site or apps21 percent: Snapchat content views14 percent: YouTube views6 percent: Facebook traffic to the site4 percent: Images on Facebook3 percent: Other distributed platforms2 percent: Google search to the siteOf course, views on each of those sites are not the same, and BuzzFeed’s Ashley McColl…

Customers Need To Be Part Of The Advertising Conversation

Some say that sales was the first real profession. I don’t think that’s true. I believe that it was advertising. After all, you can’t sell people something if they don’t know you have it, even if it’s something they really need.As civilization evolved, so did the methods of advertising. The man on the corner loudly broadcasting that his apples were the finest of the season gave way to signs and slogans, which in turn gave way to advertisements that adapted to the various technologies of the age.Throughout all of this adaption and evolution, there is one thing that never changed about advertising: it requires a conversation.Invitation Vs. ConversationFor most of its existence, the conversation that advertising initiated was heavily one-sided. Salesmen would boast about their products in the hopes that it would entice people to buy.Much like a fisherman casting a net into the sea in hopes of a catch, advertisers would cast out their pitches and hope that they would catch someone’s atten…

Facebook Signal – a Well Curated Newsroom Dashboard to Help Journalists Switch from Twitter

Facebook has been evolving rapidly, recent features like Facebook Mentions, Celebrity Live Stream and the Facebook News wire features have brought in a new level of functionality. This time around, the social media giant is all set to help journalists and bloggers gather news along with an ability to surface relevant trends, photos, videos and posts from Facebook and Instagram for their stories.The new tool called “Signal” is all set to help Journalists find out what’s trending on the social networks and also help them embed the same into their stories. This is surely a more effective way to crawl the Internet as compared to the feeds that are used by most of the Journalists. The Signal offers a typical Newsroom kind of dashboard which will allow them to sort out stories based on the topic they are covering and also takes care of the chronology part.We are surprised seeing the well appointed dashboard with an option to save the post along with the metrics.  The best part of the deal i…

Google Chromecast 2 to Feature Improved Wi-Fi, BackDrop Feed, Fast Play and a Radically Different Formfactor

Internal documents unearthed by 9to5Google has shed light on some of the major updates the next generation Chromecast will come with. The much awaited second gen Chromecast will be unveiled at the Google event later this month, and is expected to feature an improved Wi-Fi feature among many others.As we can see, the leaked images clearly show the Chromecast departure from the existing “dongle” like form factor. The new Chromecast resembles a lollipop and yes it seems to come in bright colors. That being said, Google has not restricted itself to changes on the cosmetic front as it has come with a slew of changes from the inside as well.The documents does not seem to give away the exact specifications, but it surely does drop hints on the improved Wi-Fi, which in all likelihood points out at a support for 802.11ac band as opposed to the 802.11b/g/n bands supported by the current Chromecast.The new Chromecast will also bring a new content feed support which might bring up social media fe…

Periscope Adds Profile Pages For The Web

Periscope today launched web profiles to give its broadcasters a beachhead on the desktop.Born in March as a mobile video live-streaming app, the Twitter-owned network has steadily added features for people stuck in the office or just partial to computers. In June, it gave people the ability to watch replays on the desktop and although you need to use the iOS or Android app to access all the network’s features (you can’t comment from the web), today’s update should be a welcome one for streamers and viewers alike.On its Medium page, Periscope promised more web improvements to come:“We think it’s really important for broadcasters to have a home on the web, and today’s launch is just the beginning.”Now brands with Periscope presences — Funny or Die, Zagat and Billboard, for instance — have a landing page. If someone visits the page during a live event, the video starts playing immediately. The page also displays recent videos, as long as there have been some posted in the last 24 hours.…

Not Just Ads, iOS 9 Content Blockers Can Also Block Analytics

Though they’ve been dubbed “ad blockers,” it’s not just ads that marketers and publishers have to worry about with iOS 9’s new content blockers, many of these new apps are also designed to shut out analytics and other trackers in Safari.Many of these content blocking apps have a Block Trackers setting that will keep analytics tags and other tracking pixels from firing when a page loads in the Safari app on iOS devices.Another ios9 ad blocker (@coryb's "Adamant") that also blocks Google Analytics tracking. #measurehttps://t.co/ktXUjm1hco— dan barker (@danbarker) September 17, 2015 Implications Of Blocked Analytics Tracking In SafariMarketers and publishers alike rely on analytics tags and pixels to capture data on how users get to and interact with their campaigns and content. If the pixels are blocked from firing, it’s as if those visitors never existed, actions they took never happened. That goes for analytics platforms like Google Analytics, but also popular tools like …

Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video

Snickers has unveiled the latest iteration of its “You’re Not You When You’re Hungry,” campaign, and this time it’s centered around what people are, rather than themselves, when they get peckish.Goofball, Drama Mama, Princess, Curmudgeon, Cranky, Irritable and Confused are among 21 different labels that will soon begin appearing on the candy bar packaging, similarly to the Coke cans and bottles that now bear people’s names or similar monikers.The packaging will also encourage people to share photos of their bars socially using the hashtag #EatASnickers and will point them to a previously-unveiled meme generator — SnickersMeme.com — where consumers can create images related to their particular type of hunger symptom and share them with friends socially on Facebook, Tumblr and Twitter.Opened the box of Snickers at work to unpack and found this! Come and Get them! #DramaMama#EatASnickershttp://pic.twitter.com/WW9eLyrG14— Jennifer Vitale (@CelebratedLady) September 6, 2015 Along with its a…

Marketing Day: Twitter’s Branded Emoji, Google Sues SEO Firm & Pinterest Reaches 100M Users

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:With #ShareaCoke, Twitter Unleashes First Branded Custom Emoji
Sep 17, 2015 by Martin Beck
Twitter gives Coca-Cola the first crack at using the internet’s playful shorthand for brand promotion on the network.Google Sues SEO Firm For Making False Partnership Claims In Illegal Robocalls
Sep 17, 2015 by Ginny Marvin
After demanding the false claims and robocalls stop more than a year ago, Google brings legal action against the agency.Pinterest Says It Has 100 Million Monthly Active Users
Sep 17, 2015 by Martin Beck
It’s the first time Pinterest has released monthly user figures. The company continues to make the case that its audience is uniquely receptive to marketing.Creating Synergy Between Social Media And Search
Sep 17, 2015 by Paul Shapiro
Search and social don’t have to live in separate silos. Columnist Paul Shapiro discusses how your socia…