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Showing posts from October 21, 2015
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Google Unveils YouTube Red, a Premium Subscription Based Ad-Free Video Service Rivaling Netflix

Google has unveiled YouTube Red, a Netflix like premium subscription video channel sans the advertisements. The YouTube Red series has already signed up 10 series and will include a music service. YouTube Red will cost $9.99 per month which incidentally matches up with the Netflix standard two-stream HD. That being said, it will be difficult to convince the users to subscribe for YouTube Red, as the video streaming repository has been known to be a place wherein one can watch free videos in barter for advertisements.The premium Youtube subscription not only lets users watch the videos without any ads but also lets them save on phones and tablets. The package also includes a freshly incepted version of the YouTube Music which has been integrated with the Google Play Music, thus allowing users to access multiple services with a single subscription.YouTube has roped in celebrities like PewDie Pie who is known for his quirky gaming commentary and constructed a series around him. The other…

Twitter Pushes App Installs With “App Spotlight” For Profiles & “Install Actions” For Timelines

Twitter unveiled a new way that people can pin apps on their Twitter profile pages called App Spotlight. This appears to be in addition to pinning tweets to the top of a profile page.Twitter introduced the new feature, called App Spotlight, at its Twitter Flight developers conference today in San Francisco. You can see an example of it here:Twitter also said there are new Timeline Install Actions coming that will allow installation from timelines without apparently leaving the timeline.We’ll update with more as the formal news appears.For more coverage of the conference see our live blog here.

via Marketing Land

Travel’s New Digital Funnel – How Consumer Buying Continues to Evolve

Remember when marketers used the image of the funnel to represent the customer buying journey? Well, it’s not that simple anymore. As the search, shop and buy process grows increasingly complex, multiple devices and channels give consumers ñ and especially travelers ñ more choices, leading marketers to expand their focus to every phase of the buying cycle.Join us on Thursday, October 29, 2015 for this free webinar produced in partnership with Phocuswright. Phocuswright’s director, consumer research, Marcello Gasdia and Marketing Land’s, paid media reporter, Ginny Marvin on will explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior.Registration is open here.

via Marketing Land

IAB: US Internet Ad Revenues Up 19 Percent In First Half 2015, Driven By Mobile, Social, Video

The second-quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year-over-year according to the Interactive Advertising Bureau (IAB).For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a 19 percent increase year-over-year. This marks the sixth-consecutive year of double-digit first half year growth.The IAB released the Internet Advertising Revenue report for the first half and second quarter of 2015 on Wednesday. The report finds that revenue growth continues to be driven by mobile, non-mobile video and social advertising spend.Mobile Revenues Up Over 50 PercentFirst, to clarify, the IAB combines many formats under the Mobile umbrella including search and display for the purposes of this report. Mobile ad revenues rose 54 percent to $8.2 billion, accounting for 30 percent of overall interactive ad revenue in the first half of the year. That’s up from $5.3 billion and 23 percent of the total ad reven…

Live Blog: Opening Keynote At Twitter Flight

Hello from San Fransisco, where Twitter Flight — Twitter’s annual developer conference — is happening. The event is kicking off with a keynote by newly minted Twitter CEO Jack Dorsey, as well as other Twitter executives.What’s in store? We’ll find out when it all begins at 10am PT. There’s a livestream here and our own live blog is below:

via Marketing Land

BEDDI is a Multipurpose Alarm Clock/speaker which Integrates Spotify, Uber and Smart Home Controls

We have pretty much stopped using traditional alarm clocks, as we have started relying on our smartphones for this feature. Another reason is the fact that alarm clocks are pretty dumb, and in this quickly evolving world of smart things, we tend to opt for the more efficient option.Luckily, for those of you who are always hunting for smart gadgets, somebody has thought of BEDDI, a device described as an “app-enabled alarm clock/speaker includes Spotify, Uber integration, smart home controls, traffic/weather reports, charging and more.” Yeah, it does seem that this alarm clock is pretty smart and that it can do a range of things. Beddi has over 20 features, so this makes it very useful. Here’s what it can do:Spotify wakes you up to your musicMultiple USB charging portsMorning traffic commute time update3 smart buttons to control your smart homeOne touch Uber callingWake up lightWhite noise generator/soothing sound16 million color mood lightBuilt-in FM radioAs we can see, Beddi can do a…

Stop Saying “It Depends” And Give Better Answers

Within the digital marketing world, one of the most common answers you will hear is, “It depends,” followed by general rationale that partially answers the question but leaves much to the imagination. Questions may range from strategy to industry standards, but the answer is always one of caution.This makes sense, as many situations aren’t black and white. There are often numerous factors at play, and one answer doesn’t fit all. However, I believe that as digital marketers we have become too comfortable giving the “it depends” answer.It’s not that “it depends” isn’t an accurate answer — it’s that it’s too simplistic, and it’s the easy way out. I’m not advocating that there is a clear answer to every question, but there are more thorough and analytical responses that we should be providing, and quite frankly, that our clients deserve. In this post, I’ll explain tactics for providing intuitive answers to seemingly vague questions.I’m going to begin by asking a common question that usual…

Millennials Have Greatest Trust In Ads, Yet Among Heaviest Users Of Ad Blockers

According to Nielsen’s “Global Trust in Advertising” report, Millennials (21-34) showed “the highest levels of trust in online and mobile formats.” Below is a comparison of ad types (digital and traditional media) and generational trust levels that reflects this finding.Source: Nielsen Global Trust in Advertising Survey, Q1 2015What’s very interesting about this data is that it seems to be contradicted by ad blocking surveys that have been done by multiple parties. For example, a study from Sourcepoint and comScore found that usage of ad blocking is more common among the young (Millennials in particular) and among those with higher incomes.Source: Sourcepoint and comScore, “The State of Ad blocking” (2015)Other studies have echoed this data reflecting that ad blocking is more common among younger users, with anywhere between 30 and 60 percent of Millennials using some type of ad blocking software today.It’s not clear how to reconcile the Nielsen “trust” findings with the ad-blocking s…

Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month

Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing Land’s SocialPro is the clear choice for hardcore social media professionals, and here’s why:Tactics for Experienced Social Marketers: SocialPro sessions go well beyond the fundamentals of social media marketing (We have a boot camp for that). We’ll explore emerging topics including social markup, integration into multi-channel environment and new FTC regulations that can impact your campaigns. Check out the complete agenda.Faculty of Expert Practitioners: Our speakers are practitioners AND experts in digital marketing, PR, corporate communications, branding, customer service and social media. They’ll share strategies and practices that make their social media efforts successful.Editorial Expertise: Programmed by industry news source Marketing Land, the content presented is relevant, practical and impactful to your business.Effective Networking: An…

Why Ads In Apps Can’t (And Probably Won’t) Be Blocked

Apple has a problem. I’m not saying the multibillion-dollar organization is in any serious danger. It is too big to fail. What I am saying, however, is that it has a pretty onerous and public strategic decision to make — one that it didn’t necessarily bargain for and one that is going to play out right in front of all of us.And by the way, Google may have the same problem…The announcement that iOS 9 would enable ad-blocking in Safari on iPhones and iPads was a disruption to the advertising industry facilitated by Apple. On the other side of the coin, Apple does care about its App Store, the device-driven economy and the application developers — who create products that it can then monetize — as partners.With that said, the decisions the company makes about its App Store and what it allows to be offered in the App Store will need to be made carefully because of how they affect the entire ad and media ecosystem.Why In-App Ad Blocking Is Technically DifficultThe way ads are blocked on th…

Twitter Is Rolling Out Native Polling For Everyone

Say goodbye to the RT-for-Yes-Fav-for-No Twitter poll. Soon nobody will have to use a workaround to find out how their Twitter followers think about an issue.Twitter announced today that it is rolling out native polling to all users. The company introduced the polling feature last month, testing it with a small number of brands, most notably in the sports, media and entertainment industries. Now anyone will be able to use the simple engagement tool.Twitter product manager Todd Sherman described the appeal of polling on Twitter in a blog post:If you want the public’s opinion on anything — what to name your dog, who will win tonight’s game, which election issue people care most about — there’s no better place to get answers than on Twitter. For poll creators, it’s a new way to engage with Twitter’s massive audience and understand exactly what people think. For those participating, it’s a very easy way to make your voice heard.Twitter polling enables creation of a query with two possible…

How to Save Tweets for any Twitter Hashtag in a Google Sheet

Wouldn’t it be nice if Twitter had an Export button? You search for a trending #hashtag, or an old tweet, or your brand name, and all the matching tweets get saved in an Excel or Google spreadsheet. And this archive would just update itself in the background as new tweets arrive.Meet Twitter Archiver, the simplest tool for saving tweets, forever It is a Google add-on that takes 5-minutes to setup (watch video tutorial) and will easily capture all tweets that match particular search terms in a Google Spreadsheet automatically. You can use the tool to monitor tweets around any conference hashtag, learn what people are saying about your brand, track popular search terms, save tweets from any geographic location and more.Save all kinds of tweets with the Twitter Archiver How to Save Tweets in a Google SpreadsheetTo get started, install the Twitter Archiver and it will create a new Google Spreadsheet. Go to the Add-on menu, choose Twitter Archiver and select the Authorize menu. Allow the Go…

Best Practice Email Marketers Need Not Apply

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best practices out there are fairly generic and low impact. They include tactics such as:Create a preference center.Allow people to opt-down (they may not want all your email).Use cascading style sheets (CSS) to create responsive emails.Employ more triggers.Create a welcome stream.Have a double opt-in.They’re all good practices, but I’m not sure they are best practices. All of the above are fairly generic and speak to check-boxes in some theoretical or codified maturity model for email practices.But I have yet to meet an email marketer who was measured on a maturity model or their adherence to best practices. Much of what I have learned can be distilled into a few tenets:Math is your friend.Go beyond the email channel for segmentation and reach.Creative matters.Let Math Carry Some Of The LoadAs direct marketers, we depend on math to make our living. It’s pre…

FAQ: What We Know About The Yahoo-Google Search Deal — So Far

Consummating a long flirtation, Yahoo said yesterday that it had reached a search deal with Google. Here’s the official statement:In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.This announcement comes after several months of Yahoo testing Google search results and ads. As a practical matter, what does this mean, when will it be implemented and how will it impact Yahoo’s relationship with Microsoft? Here’s what we know so far.Why Is Yahoo Doing This?It may seem obvious but Yahoo is under tremendous investor pressure to increase revenue. Google wants to grow search revenue as well.Yahoo told investors yesterday that it’s going to use Google results/ads to improve monetization in the US and abroad. According to Yahoo…

MarTech Today: AdStage Labs Launches; All About Data Onboarding & Google Search App In Beta

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.From Marketing Land:AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions
Oct 20, 2015 by Ginny Marvin
The new division, tasked with building innovative advertising solutions, launches with six new features for AdStage users.Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing
Oct 20, 2015 by Mike Sands
To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and the key questions you should ask onboarding vendors.Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom
Oct 20, 2015 by Barry Levine
The social analytics firm adds Tweet history access to its Social Suite.GIFs Are Now Working For All Facebook Pages
Oct 19, 2015 by Martin Beck
The social network confirms global roll-out of animated GIF support for Facebook Pages.Resear…

Waylens is a Really Cool Dashcam which Automatically Captures Interesting Clips

If you are looking for yet another cool dashcam to try with your car, then you need to have a look at Waylens, which is currently seeking crowdfunding on Kickstarter. Waylens is described as “a beautifully crafted camera system that empowers drivers to easily capture, edit, and share interesting moments right from the road“.Waylens has been designed with drivers in mind, as it can capture, manage and store all your best moments behind the wheel. Once started, the camera will automatically capture interesting clips based on your driving data. It also comes with a free companion mobile app which allows users to quickly identify and share their most interesting moments within hours of footage.The camera works with any vehicle with an OBD-II port and brings a range of internal sensors: 10 Hz GPS, 9 axis motion sensor (gyro, accelerometer, magnetometer), barometer. It also gets a OLED display which doubles as a user customizable gauge, bringing up any of the supported OBD-II codes in real …

BlackBerry Priv Listed on Indian Import Website with a Price Tag of Rs. 50,635

Although the Blackberry Priv hasn’t yet been officially introduced, we already know how it looks like, and that it’s going to cost you a nice buck – around $900. While we’re still waiting for more details regarding the device, it seems that the smartphone is apparently coming to India, as well.Zauba is a website that tracks the country’s import and export. According to recent reports, it seems that a total of 4 Priv units were imported to India on October 14, with each of them being priced at INR 50,635. This would translate into a price of around $780, but before you assume that this means the device will cost cheaper for Indian users, let’s not forget that Zauba prices are usually much cheaper than the MRP since these usually don’t include taxes and other duties.Furthermore, the fact that there are only a few units being imported suggests that this is done for network testing and/or certification purposes. The final price of the smartphone is definitely going to be priced above Rs. …

Sony Xperia Z5 and Z5 Premium Launched in India for Rs 52,990 and Rs 62,990 Respectively

Sony has finally announced the Xperia Z5 and the Xperia Z5 Premium for the Indian market. Both the devices were unveiled at the IFA 2015 in Berlin last month, and they will constitute Sony’s new flagship series. Both Xperia Z5 and the Z5 premium will retail in Dual SIM variants in India. Interestingly, Sony has decided not to bring the Xperia Z5 Compact to India.As always, Xperia’s forte still remains the strong imaging capability thanks to the new ½.3 Exymor RS module which will replace the earlier 20.7-Megapixel G-Lens module. The autofocus is apparently so fast that you can take a snap in the Xperia Z5 in just under 0.03 second which is ironically lesser than the time taken to blink. Secondary camera comes in the form of a 5-Megapixel 25mm sensor with FHD and Steady Shot mode.The Xperia Z5 is fitted with a 5.2-inch FHD display and is powered by the rather infamous Snapdragon 810 SoC paired with a 3GB of RAM. The fingerprint sensor in the Xperia Z5 is touted as the most accurate in …

Google Maps for Android Now Lets You Add Quick Stops Along Your Route and Check Gas Prices

Google Maps for Android users is going to get a much welcome update in the near future. The guys over from Android Police were the first to have discovered the new feature, but Google has since made it official. It’s now much easier to take a pit stop while you’re in the middle of a route.Thus, Google Maps will begin to allow users to add in detours to gas stations, grocery stores, restaurants, and other stops without the user having to remove his final destination. During the navigation Android users will get a new search icon in the top-right corner of the app which will bring up coffee shops and other possible destinations. Thus, you can easily select one and it will be added to your route without cancelling the navigation.This new feature has been long overdue, and it’s been one of the advantages of those who are using traditional navigation systems. Google is also including gas prices when you search for gas stations, thus letting you choose the cheapest one along your route. Adi…

Google Chrome Now Comes with Mute Button for Individual Tabs, Helps Deal with Auto-playing Video Menace

Google seems to be fixing some of the most annoying problems with Chrome browser. While sometime last year they came up with an icon to show which of the tabs is playing audio, the new update will further allow users to mute the noisy tabs, and although it might seem like a small feature it does come with lots of use cases.I personally open around 25-30 tabs in my Chrome browser at any instance, call me lazy or shabby but I feel the need for all the tabs to be open. Thanks to the auto playing ads, the speakers go berserk with some random music being played out, the only option till now was to totally close the tab (or mute the audio on my device), but with the new mute option, we can just mute the tab individually.The auto play videos have put many of us in an embarrassing situation before they open up anytime anywhere – even in places that have a quiet ambience. Muting the system volume would restrict us from using Audio from other sources and sometimes the tabs are too important to …