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Showing posts from September 18, 2016
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9 Guest Blogging Mistakes You Need To Stop Making

Guest blogging is growing in popularity.In the post-penguin era, it has become one of the safest ways to build links. However, some SEOs and other internet marketers have jumped on the bandwagon a little too quickly.Sometimes we get so excited to see those three precious words – write for us – that we fail to really think through our article pitch.We are so anxious to get a valuable link on a good site that we don’t give the guest blogging process enough thought.Meanwhile, blog owners are feeling Google’s wrath too.Webmasters have started paying more attention to what gets posted and linked to on their site. Plus, they are feeling overwhelmed by the sheer volume of guest bloggers contacting them.As more and more writers pick up their pen, blog owners get more and more requests to post.Therefore, it isn’t surprising that guest bloggers and blog owners tend to butt heads:Guest bloggers constantly feel the sting of rejection.Blog owners are constantly annoyed by subpar work.So how can we…

Can the app-retention crisis be addressed with personalized notifications?

A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever.Push notifications are widely regarded as a tool to boost app retention. However, comScore data show that consumers often decline notifications. Just under 40 percent users say they “never” or “rarely” allow notifications. Only 27 percent “often” or “always” allow notifications.Leanplum argues in a new report that app retention has become critical to revenue generation and that more personalized notifications can dramatically improve retention. The overwhelming majority of apps have dismal retention.According to the report, apps have just a 21 percent retention rate (active usage) 24 hours after download. After 90 days that number drops to 1.7 percent. These non-retention figures also include “dominant” users who haven’t uninstalled the app but also aren’t using it.Apps that utilize push notif…

Nearly 85 percent of smartphone app time concentrated in top five apps — [report]

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet.Just under 60 percent of total digital media time is now spent in apps (58 percent). The mobile web has a much larger audience and is growing faster than apps, but engagement is superficial, according to comScore’s 2016 Mobile App Report. In addition, the desktop’s share of digital time is now down to 33 percent.Mobile web audiences are nearly 3X as large as the aggregated app audience and growing 2X faster. So it’s a story of “reach” vs. “engagement.” The report points out that mobile web audiences tend to be thin and unreliable — a mile wide and an inch deep:Mobile web audiences continue to climb, but the new audiences being reached are lightly engaged and bring down the average time spent figures. Much of this new traffic is drive-by social referral. While this tr…

How To Use Search Operators To Find Link Building Opportunities

You type hundreds of search queries daily on Google, but how much of the content that comes up is actually what you need?For some queries, we get exactly what we were looking for.But sometimes, we find the results are totally incompatible.This post is all about how to use search operators. But why use search operators at all?Because using search operators can make your search queries 60% more effective.Many SEOs use search operators for link building by searching for things like “guest postingopportunities”. Using these little-known operators can narrow the focus of your search and give you exactly what you want.Read: What Are Backlinks in SEO and What Are the Advantages of Backlinks?So let’s begin…What is a Search Operator?A search operator is simply a character or string of characters used to get more specific search results.There are thousands of operators that you can use to speed up your process of finding accurate results from search engines.This post will cover nine important o…