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Showing posts from December 16, 2016
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How to get the most value from your marketing metrics

To what extent does data actually drive your marketing decisions? The way I see it, you probably fall into one of the three following categories:Intuitive — Your marketing decisions aren’t data-based; intuition drives them.Inspired — You value data and consider it in some way, shape or form.Intelligent — Marketing data rules the decisions you make.As marketing evolves as a discipline, so do the roles that marketing executives play in the contexts of organizations. Today, we’re increasingly reliant on data to optimize our strategies and demonstrate the value of our activities.How has data dependence been working out for marketing professionals? According to a recent report from 3Q Digital, 57 percent of senior marketers are satisfied with how much influence data has over their marketing decisions, and 56 percent are satisfied with how easily they can access the data they need.Source: 3Q Digital In more good news, The Analytics Advantage, a report published by Deloitte on the state of da…

How a 2010 Colorado law suddenly stands to change internet sales tax collection for good

The decades long effort to give states the power to collect sales tax on purchases made online from out-of-state retailers took another turn this week when the Supreme Court declined to hear a case challenging a Colorado sales and use tax collection law. The decision not to hear the case opens up the potential for other states to follow Colorado’s creative lead in addressing tax collection online sales.The Colorado notify and report law requires that retailers without physical locations in the state notify residents about sales tax laws and send a year-end statement of purchases to residents. In addition, the law requires that retailers send a report to the state revenue service annually that includes customer names, addresses, and purchase amounts annually. The law applies to retailers with at least $100,000 gross sales in the state and to residents that purchase at least $500 worth of goods or services with a retailer.Currently, states require consumers to self-report use tax (sales…

Demandbase survey: Marketers sure like them some AI

Once upon a time, we writers would note whether some new tech was cloud-based or not.Now, it’s often assumed that all business software lives in the cloud.At some point sooner than we think, the same is going to happen to artificial intelligence (AI). You’ll just assume all marketing software employs some flavor of AI.We’re seeing this complex technology showing up in all kinds of marketing tech, where automated insights, natural language processing, and pulling predictive patterns from massive amounts of data can be particularly helpful.To cite just a few recent announcements: Salesforce’s Einstein, Adobe’s Sensei, Google’s expanded machine learning service, Amazon’s new AI service, Adgorithms’ self-driven marketing/ad platform, YesPath’s AI-powered Account-Based Marketing platform, IBM Watson’s many occupations, Grey Jean’s AI-driven personalization platform, Signpost’s automated customer relationship management platform, Wizer’s AI-based marketing survey tool, and Emarsys’ AI Marke…

Facebook’s latest measurement error undercounted Instant Articles traffic

Twin Design / Shutterstock.com It’s happened again. For the fourth time since September and the second time this month, Facebook has disclosed a measurement error.Facebook had been undercounting iPhone traffic for some publishers’ using the social network’s proprietary Instant Articles format, the company announced on Friday in an update to a previously published blog post.Measurement firm ComScore identified the error, which affected publishers’ traffic measurements from September 20 through November 30. Facebook said it has fixed the issue and is working with ComScore to generate corrected traffic estimates for that time period.The measurement error spawned from a Facebook update that affected publishers who use “our legacy comScore [sic] integration” and whose sites run on the more secure HTTPS protocol, according to the social network.For most of the publishers exposed to the error, less than 1 percent of their traffic was affected, according to a report by The Wall Street Journal.…

Salesforce moves beyond first-party data with Krux integration

In October, Salesforce announced it was buying data management platform (DMP) Krux.This week, the CRM/marketing giant unveiled the addition of three new features to its Marketing Cloud that result from the integration of that acquisition. Every month, Krux collects over 200 billion data points, interacts with over three billion browser and devices, and handles over 200 billion personalized experiences.One new feature is improved ad management across channels, such as the ability to determine the best ad frequency or total number of ads to reach a given segment of customers. When the cap is reached, those ads stop.VP of Product Leslie fine told me that, previously, the Salesforce platform didn’t have its own cross-device graph to track unlogged-in users across multiple devices, like a laptop, tablet, and smartphone.That meant the platform couldn’t determine if the same user saw the same ad within a given period of time on several devices, unless that user was logged into a client’s pla…

It’s time to replace mobile-friendly with mobile-first

As more early holiday shopping data pours in, 2016 looks poised to be the year of the small-screen sofa shopaholic. While brick-and-mortar traffic slipped on Black Friday, savvy shoppers took advantage of deals on their mobile devices between Grandpa’s toasts and bites of pumpkin pie.This year’s Black Friday was the first $1 billion mobile shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe.Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing on the serendipity of fans who needed to have Ezekiel Elliott jerseys after watching the Dallas Cowboys running back trample Washington.Even with this surge, m-commerce in the United States still lags behind its foreign counterparts. Within the first hour of China’s Singles’ Day in 2015, 73 percent of purchases were m…

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance that still remains between the marketing and IT sides of a business in the digital age.Google tests user ratings for films and TV showsGoogle was spotted testing a new user rating feature in its search results for films and TV shows with a small sample of users this week. Searchers in Google’s test sample found ‘Like’ and ‘Dislike’ buttons appearing above the Knowledge Graph on the right-hand side, which pulls information from sites such as Wikipedia to provide a quick answer to search queries.Tereza Litsa reported on the change for Search Engine Watch, observing that the new feature “is a quick way for Google to build user ratings depending on…

Insulog is a Smart Dosage Logging Device that Helps in Preventing Insulin Overdose

WHO (World Health Organization) has projected that Diabetes will be the 7th leading cause of death by 2030 and there have been instances wherein the proposal to tax sugary drinks was pitched. The global prevalence of diabetes among adults over the age of 18 has been almost doubled to 8.5% in 2014 as opposed to the stars from 1980. That said diabetes is controllable and with micro adjustments and lifestyle optimization, one could learn to live with diabetes.Diabetes is a chronic disease that occurs either when the body is not able to use the insulin it produces or when the pancreas fails to produce enough insulin. Most of the Doctors advocate the patients keep a record of their food intake along with the units of Insulin taken in every instance. While most of the people with diabetes might be keeping a log of the insulin intake it is only natural for them to forget the same. In such cases, it is quite possible that the person might take double doses of insulin which may lead to Hypogly…

How to predict ROI for SEO fixes

Digital marketers are under tremendous pressure at the moment to produce results with their marketing budgets. Gone are the days where a business just threw money at something and no care about the result. Instead we are in a world where every campaign needs evaluating to understand how it is performed against other marketing channels.The first part of this article will help you understand how ROI is calculated. Then the second part looks at how to predict traffic. The final part will bring everything together to understand how predict what ROI will be achieved as a result of implementing an SEO fix.What Is ROI and How To Calculate ItROI is a metric used to measure how much was gained vs what effort was put in. It’s a metric that highlights which campaigns have performed best. Marketing & Digital Marketing managers want to be about to know if they spend X, then how much are they going to get in return 2X, 3X.The formula for ROI is simple:ROI = (Increase from Campaign – Cost of the…

Honor Magic is a Beautiful Looking Concept Smartphone Powered by AI

After Xiaomi, yet another Chinese brand has now announced a new concept smartphone. This time around, Huawei has taken the onus on them to manufacture a smartphone that will be able to stand out from the crowd. Frankly speaking, Huawei has managed to do that with their Honor Magic smartphone. It not only comes with a unique design but packs a new software that’s apparently based on Artificial Intelligence.Honor, as you are already aware, is a sub-brand of the leading Chinese OEM Huawei. Dubbed the Honor Magic, the latest phone from this upstart brand looks quite premium thanks to its metal and glass exteriors. That said, the Honor Magic doesn’t really sport the stereotype metal unibody design; rather the glass on the front and the back of the smartphone curves equally towards all the eight edges. This is unlike, dual edged devices that are available in the market from the likes of Samsung and Xiaomi. Honor claims that they have made use of 3D glass technology to strengthen the arc of …

Super Mario Run Review: Mario? Yes! Run? Yes! Super? No!

Hype is a dangerous thing. It builds up expectations, which more often than not are very difficult to deliver on. So Nintendo was clearly dancing on the edge of a particularly sharp digital sword when it made a right royal fuss about its iconic Mario character coming to smartphones (well, on iOS ones initially at least) on December 15. Yes, there are not too many characters in gaming that have the sort of cult following that Mario has – and it goes back decades and not just years. But on the flip side, the same massive fan brigade would expect something special on its hero’s arrival in the appy game world.Well, Super Mario Run is now available on the iTunes App Store. It is a free download (there is a single in-app purchase of USD 9.99 if you want to unlock all the six worlds in the game) and at 205 MB, is slightly on the heavy side, but hardly overly so. The story is classic – the mustachioed and overall donning Mario has to run and jump on his way to rescue Princess Peaches from the…

Echo, Dash, Drone… and Go: Amazon Eyeing Grocery Market Monopoly

Once considered the preserve of the local mom and pop store, grocery delivery by Internet firms is becoming increasingly popular in recent times. There are several startups in the US trying their hand at grocery delivery such as Instacart, Din, and PlateJoy, and we have startups such as Big Basket and Grofers trying the same in India. Most of these startups are running in losses and only time will tell if they will be able to turn profitable. However, it is not just the startups that are eyeing the grocery delivery pie – even big companies have their eyes on it. Two of the most notable being Google and Amazon.But the levels of intensity of the duo are markedly different. Let’s start with Google. Earlier this year (in February to exact), the company expanded its Google Express service to parts of San Francisco and Los Angeles. The search giant also has plans to deliver items through drones, under its Project Wing. Project Wing is yet to make any commercial advancement because of strict…