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Showing posts from December 28, 2016
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SEM’s legit: Our top paid search columns of 2016

This was an eventful year for those in the paid search community, as Google introduced some significant updates to the way ads are displayed in SERPs. Thankfully, as search marketers scrambled to keep up with the seemingly endless barrage of changes, our insightful paid search columnists were there to help them make sense of it all.By far the most discussed event of the year was when Google removed the right rail ads from desktop search results in an effort to make the layout more consistent with its mobile SERPs. Four of our 10 most widely read articles of the year were focused on this change, including two data-driven pieces by PPC expert Larry Kim and an article from Google’s own director of performance ads marketing, Matt Lawson.The other major news item for the year was Google’s announcement of expanded text ads, which officially went live in July. While many columns were written about this change, Frederick Vallaeys’ piece was the one that stood out and made it into our top 10 s…

3 ways in-house do-it-yourselfers can prepare for PPC management

Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and haven’t the slightest clue about PPC. What do you do?This is not an uncommon scenario for many businesses, and it puts the burden on the person tasked with PPC to at least learn the fundamentals of the discipline and put the wheels in motion for a PPC “test.”The problem in this scenario is that when PPC doesn’t show the return it’s supposed to, the channel is often blamed (“PPC just didn’t work for us”), but unfortunately, it’s likely that it just wasn’t set up and managed properly for ROI.Nonetheless, those who are tasked with PPC and have no prior knowledge need to get up to speed on the ins and outs of the discipline, and here are some ways that anyone can start preparing for pa…

Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the hopes of getting a jump on the trends that will dominate the coming year. For B2B marketers, 2017 will be about three Cs: Consolidation, Convergence and the Collective.Consolidation of vendors and dashboards2016 might best be described as the year Account-Based Marketing (ABM) took over B2B marketing. While the basic principles of ABM are not new, ad tech and martech providers worked hard in 2016 to make the process of finding, nurturing and continuing to engage with a select group of prospects more streamlined and efficient.The focus on ABM will continue in 2017 — but the explosion of so-called ABM vendors will not. In fact, there will likely be consolidation, since marketers want fewer dashboards and products to buy and integrate. ABM and other martech solution providers will need to make sure their data can be activated through the most…

Getting down to business: Our top CMO Zone columns for 2016

There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists. After all, if you want to stay ahead of the curve, you can’t afford to miss what the top senior marketers in our industry are doing right.Some of our most popular columns looked at the latest trends in digital marketing and explained how savvy marketers can evolve to get a leg up on their competitors. Others, like the Q&As in our new “Driving the Modern Marketing Organization” series from contributors Nadine Dietz and Erica Seidel, highlighted key figures in organizations that are launching bold campaigns or embracing shifts in their company culture.For more insights and practical advice for marketing professionals, check out our top 10 CMO Zone columns in 2016:The comprehensive guide to video advertising in 2016 by Thomas Stern, pub…

Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year

It’s been a big year for marketing technology. Machine learning, chatbots, personal assistants…the list of buzzwords coming from the martech industry has grown as fast as the artificial intelligence powering it.For marketers like PepsiCo’s CMO Seth Kaufman martech is at the core of his brand’s consumer experience. Earlier this month, Kaufman told Marketing Land how his team relies on technology.“In addition to being highly targeted media-wise, our brands are primarily marketed digitally and experientially, and we rely on technology to do this in culturally relevant ways,” said Kaufman, “Technology is a huge driver of the consumer experiences we create.”Now that 2016 is coming to a close, we reached out to Kaufman, along with Mizzen+Main CMO Jen Lavelle and Olapic CMO Rachel Meranus to find out what marketing technology they were most excited about this year.CMOs from PepsiCo, Mizzen + Main & Olapic on their favorite 2016 MarTech
Seth Kaufman, CMO, PepsiCoThe true arrival of AI in …

Revamping your email marketing program for the new year

For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a year to ensure recipients are engaged and enjoying the content their brands are sending them.The coming of a new year is a time for resolutions and fresh starts, so it’s a perfect time to reevaluate and revamp email marketing programs.By cleansing email lists, reworking templates and refreshing content, marketers can begin 2017 with a fresh approach to their programs that will re-engage and even win back some customers who may have disengaged toward the end of the year.Clean your email listsCleansing subscriber lists of invalid emails lowers the risk of bounce-backs, which directly impact deliverability rates. If a marketer emails a list with too many invalid addresses, there’s a good chance that a domain will take notice and assume the brand has poor collection practices. Therefore, the brand’s emails may end up in the junk folder, or the sender ma…

6 Most Talked About Smartphone Apps of 2016

The 2016 was a good year of apps. From machine learning to augmented reality, we’ve seen an extensive variety of applications that became incredibly prevalent in a rather short time span. Hence, as the year attains conclusion, we discuss in this article, the most talked about smartphone apps of 2016.1. SnapchatDespite potential ups and downs, Snapchat managed to retain its buzz in the industry throughout the year. Various controversies involving celebrities as well as its competition imitating its approach were spawned, most of which went on for months. However, the vying company social network consistently managed to captivate its users whether with crazy new filters or their recently launched hardware product, Spectacles. It was definitely one of the most strenuous years for Snapchat and we sure are excited to see what they’ve in store for 2017.2. PrismaThe internet sensation, Prisma probably needs no introduction. The app blew up social media profiles with users posting pictures wi…

SevenHugs $220 Smart Remote Controls any Smart Device by Just Pointing at it

Remote controllers have been around for more than two decades and not a lot has changed actually. The functionality pretty much remains the same and the form factor has been eerily similar as well. With the rise in a number of devices using remote controls the need for a unified hub only increases and a French startup called SevenHugs seems to have cracked this with Smart Remote.The uniqueness of Smart Remote is in the approach, instead of connecting to a limited set of devices like say the connected bulb, the device aims at connecting all the devices. The next part is the most interesting, in order to control a device all you need to do is brandish the smart Remote like a magic wand and voila! It will get connected. SevenHugs doesn’t just want to eliminate the remote controllers but also the smartphones which are being used as a controller for many IoT devices. The makers of the Smart Remote say that this will not only help reduce the dependency on your smartphone for these tasks but…

Coolpad Cool1 Review: The Coolio One!

2016 has been the Year of Midrange Phones. While for some manufacturers, it was just about cramping high-end specs into a device, for others it was about delivering reliable performance in various departments. But each offering left something to be desired, and the circle was never complete. As we dive into the new year, Coolpad wants to end the old one on a high note by dropping in a much-hyped offering that it hopes will force its competitors to up their game. This is the brainchild of its collaboration with LeEco – the Cool1. We spent some time with the device and were surprised more than once. Read on.More LeEco than Coolpad by designIt might be called the Cool 1, but there is more of LeEco than Coolpad in its design. The phone is strikingly similar to the Le 1 and Le 2. It is a unibody metallic alloy that weighs 167 gms and comes with a thickness of 8.2 mm. The chamfered edges give it visual appeal and finish ensures it does not poke your palms. From a distance, the phone looks b…

Coolpad Cool1 with 4060mAh Battery Launched in India at Rs 13,999

LeEco and Coolpad’s collaborative smartphone has been finally brought to India. Titled the Cool1, the handset features a dual-camera setup on the back as the name suggests and a massive 4060mAh battery underneath. The rest of the specifications are quite standard, however, the price will play a key role in its success.To begin with, the Cool1 sports a shiny metallic unibody with chamfered edges and a 5.5-inch Full HD IPS panel up front with a sufficient 450 nits brightness. Under the hood, it is powered by Qualcomm’s Snapdragon 652 Octa-Core SoC (4 cores clocked at 1.8GHz ARM Cortex A72 + 4 cores at 1.2GHz A53), 3/4GB of LPDDR3 RAM, Adreno 510 GPU, 32 (eMMC5.1) internal storage without the support for a MicroSD card and a 4060 mAh battery pack with fast charging (Quick Charge 2.0). On the software side, the association has opted for LeEco’s EUI 5.6 layered on top of Android Marshmallow.The camera arrangement, though, is the most compelling section of the Cool1. It includes a dual 13MP…