Skip to main content
Instapage

Using email to curate one-to-one relationships with customers

Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually want and what the brands they serve strive for: one-to-one conversations and enduring relationships with consumers.

Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize their communications to foster strong and enduring customer relationships.

Fostering meaningful customer relationships through personalization

Email marketing is one of the most effective media to develop meaningful, one-to-one relationships with customers. Personalization is more important than ever for marketers, especially within email campaigns. But while email is one of the most popular forms of communication for businesses, marketers are not using it to its full potential.

[Read the full article on MarTech Today.]



via Marketing Land

Comments

Popular posts from this blog

Brand24 Review: Monitor Your Brand On Social Media And Beyond

Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is.The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again.Thankfully, there are apps that can help any brand owner manage their business’s online reputation before things escalate.Brand24 is a social media “listening” tool that monitors social media platforms like Facebook, Twitter, and Instagram, and analyzes the web’s keywords.In addition to social media metrics like mentions and audience reach, Brand24 also gives you insight to positive and negative comments received for target keyword(s).Setting Up Projects Wi…

How to effectively combine online and offline lead generation

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation.In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward.Looking at the two it is easy to see that online leads are going to be the more important source of generation. It produces the most, after all.That isn’t an excuse to ignore the harder work involved in offline lead curating, as that will ramp up your marketing benefits by leaps and bounds. Especially in terms of B2B interaction – something that we should all be trying our best to take advantage of.Bringing offline and online lead generation togetherFinding ways to combine offline and online leads isn’t nearly as difficult as it sounds. Actually, the two really help the other to succeed.Here are some ways you can start …

5 Tools Small Business Owners Should Embrace For Exponential Growth

As a business owner, you have to manage all aspects of your business – from customer satisfaction to payment to marketing campaigns. How do you keep track of it all while still making sure that your business is growing?Thankfully, it’s 2017, and there are literally thousands of apps and tools for any kind of business task imaginable.And if you’re a regular ShoutMeLoud reader, you know that we review a lot of tools…5 Great Tools For Small Business OwnersIn this roundup, we’re going to name five excellent tools designed for solo entrepreneurs and small business owners. We hope these tools help you achieve your business goals and make life easier for you and your team.1. Brand24Brand24 is a monitoring and analytics tool for small businesses who want to track their brand reach and reputation across popular social media platforms like Facebook, Twitter, Instagram, and YouTube.Its main function – Projects – tracks keywords about your brand, topic, or even the name of a competitor.The tool w…