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Showing posts from February 6, 2017
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SMX West low rates expire Saturday. Register now to master SEO and SEM!

You won’t find these low rates againRegister now for SMX West, March 21-23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get 3 days of sessions, networking, expo hall, and conveniences that make the experience productive and comfortable including all day snacks, hot lunches and free Wifi. But hurry, these special rates end Saturday. Register today!

via Marketing Land

TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits

Smart TV maker VIZIO will pay a $2.2 million penalty based on the improper collection of consumer viewing habits and data without consent. The settlement comes after an action brought by the Federal Trade Commission (FTC) and the Office of the New Jersey Attorney General.The undisclosed data collection was “deceptive” and in violation of the Federal Trade Commission Act, 15 U.S.C. § 53(b) and the New Jersey Consumer Fraud Act. VIZIO captured viewing habits and then married that data with demographic information, including sex, age, income, marital status, household size, education level, home ownership. The combined data sets were then sold to third parties for audience measurement, ad effectiveness data and targeting.Here’s an excerpt of the factual allegations from the complaint (below):Since February 2014, VIZIO has manufactured televisions that continuously track what consumers are watching, and transmit that information to Defendants through VIZIO Inscape Service’s proprietary AC…

Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big

The Patriots may have won the Super Bowl, but Anheuser-Busch was the advertiser to beat on game day.Anheuser-Busch’s Budweiser and Bud Light Super Bowl ads won the top two spots on YouTube’s list of the top ten most watched Super Bowl LI ads on Super Bowl Sunday.Budweiser’s “Born the Hard Way” – an ad that tells the story of founder Adolphus Busch immigrating from Germany to America – was the most watched Super Bowl ad on YouTube yesterday. Using “A Christmas Carol” themed story line, Bud Light ranked No. 2 with its “Ghost Spuds” spot, featuring the brand’s former mascot Spuds Mackenzie.YouTube said it saw the “highest ever watch time” during Super Bowl LI, with viewers watching more than 350,000 hours of Super Bowl ads on game day – a 15 percent increase over the time spent watching Super Bowl ads on YouTube last year. Google also confirmed that 70 percent of the watch-time it tracked happened on mobile devices.As noted in YouTube’s blog post covering its top ten Super Bowl ads, man…

How mobile marketers can prepare for when tragedy strikes

chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher and George Michael, the year was full of tragic news of the losses of our childhood and teen heroes.Tragedies such as celebrity deaths should by no means be considered branding opportunities, but there are times when brands’ plans are affected by the events and they need to pivot quickly. Marketers need to be able to schedule a campaign — and just as importantly, unschedule a campaign — at a moment’s notice. Mobile app owners, in particular, need to ensure that their app doesn’t lag behind other channels.Looking at the hopefully brighter horizon of 2017, we digital marketers need to make sure we develop the ability to respond quickly to unexpected events, the death of our heroes being an extreme, but all-too-common, example last year.How quickly can you schedule a campaign in your app?The first question to ask is: Am I capable of scheduling campaigns at a moment’s notice? Let’s say something b…

Six steps to a stronger online brand

When it comes to maintaining a brand, any good marketer will tell you that reputation management is key.But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand.For better or worst, opinions about your brand are out there. Not only the positive ones that show you what you are doing right, but the negative ones that both give you an opportunity to improve, and to contact the unsatisfied customer and make things right. That builds brand loyalty, showing your potential customers that you are the brand they can trust.1. Set up brand monitoringOne of the easiest tools for this task is Google Alerts. Setting it up is easy and free, and the tool sends you the alerts the moment they come up on the search engine, allowing you to quickly handle any problems that might have happened.Here is how to set it up:Sign into your Google account and go to the Google Alerts page.Enter your search qu…

IBM’s Watson joins H&R Block to explain taxes to humans

IBM’s logo for Watson IBM’s Watson — the supercomputer that refuses to be pigeon-holed — is now donning a green eyeshade.That’s because he is setting up shop for the first time as a tax expert, a result of a new partnership announced recently between his parent company and H&R Block, the tax preparation company that essentially invented that industry more than sixty years ago. As a result, the cloud-based Watson will be visually presenting tax issues to as many as 11 million clients who visit H&R Block’s 12,000 offices, while he is also looking over the shoulder of the tax preparers to offer advice. His new occupation will be highlighted in a commercial that will be shown in the first quarter of this Sunday’s Super Bowl, since his name adds a marketing advantage to any intellectually-challenging endeavor.[Read the full article on MarTech Today.]

via Marketing Land

Valentine’s Day insights for digital marketers

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience?More than 50% of adults celebrate Valentine’s Day, which means that this is a great opportunity for marketers to promote their products in the most appealing way.Bing has released a guide to Valentine’s Day for digital marketers to help advertisers get a better understanding of the occasion, and take advantage of the fact that there was an estimated spending of $19.7 billion last year for the day.Given that there was a 4% increase in consumer spending from 2015 to 2016, Valentine’s Day 2017 could be even bigger. So here are the tips that marketers need to know:Think of a wider audiencePlanning for an effective campaign should start with an analysis of the target audience. It has been observed that the recipients of a Valentine’s Day gift go beyond romantic partners, with more than half of adult Americans identifying themselves as single. This…

Lava Launches 4G Connect M1, India’s First 4G VoLTE Enabled Feature Phone, Priced at Rs 3,333

Thanks to Reliance Jio the 4G LTE bandwagon now has a number of OEMs on board but its only until recently that we witnessed a 4G VoLTE feature phone. The first device was rumored to be from Jio themselves, however, Lava, the Indian manufacturer has now launched its very own 4G VoLTE smart feature phone in India. Called the Lava 4G Connect M1 the phone is priced at Rs 3,333. The new breed of feature phones aims at blending the quintessential of a smartphone with the battery backup and affordability of the feature phone.
The Lava 4G Connect M1 is powered by a Quad Core processor with 512MB RAM and it comes preloaded with select apps including Facebook lite. On the connectivity front, the Lava 4G Connect M1 also offers 2G calling along with VoLTE and will support EDGE as well. The phone infect looks similar to any other feature phones in the market and employs a keypad instead of a touchscreen. Backed by a 1,750mAh battery the Lava 4G Connect M1 comes with features like FM radio, Box Spe…

Xiaomi is Prepping its Very Own ‘Pinecone SoC’

The rumor mills had been predicting Xiaomi’s in-house SoC for quite some time. Xiaomi had hinted at the same with the Weibo page and now yet another leak has surfaced with more details. The latest Weibo post says that Xiaomi is indeed readying its own SoC and has also revealed the details about the same.
The Weibo post reveals that Xiaomi is working on two Pinecone SoC numbered V670 and V970. The V670 is apparently ready and it is made up of octa-core architecture with Mali T860 MP4 GPU clocked at 800MHz. Pinecone V670 is a mid-range processor built using the 28nm process. That said the Pinecone V970 also comes with an octa-core architecture but opts for the 10nm manufacturing process, which also suggests that this might be the flagship SoC from Xiaomi’s stable.Pinecone V670 is expected to find its place in Xiaomi Mi 5C while the V670 may be employed in Xiaomi’s next flagship offering. The rumor mill further equates the V670 with the Qualcomm Snapdragon 808.  V970 is expected to see t…

Living with Microsoft Edge [Tech Xperiment]

Tech Xperiment is a new web series on TechPP where we will be extensively using a new (or updated version of) software/app for a week or two in place of the default, well-known alternative. We start the series with Microsoft Edge, the built-in web browser on Windows 10 which is trying its best to shrug off the baggage of its infamous predecessor, the Internet Explorer.It’s been about two years since Microsoft ditched its legendary Internet Explorer in favor of a more modern and proficient browser, Edge. And throughout this lengthy skirmish, Microsoft annexed a series of features in order to compete with market leaders such as Chrome, Firefox and Opera. However, they’re still anchored at a mediocre 5% of internet users despite Windows 10’s rapid adoption by over 400 Million people. Although the major reason behind that is the fallacious image it has, as otherwise, it’s still an astonishingly lightweight as well as capable platform and should suffice most users’ needs.Hence, to know how…

Vivo V5 Plus Review: Ye Selfie Supremo!

Love it or hate it, but only the very naive would deny that this is the age of the selfie. Small wonder then that many smartphone makers are trying to capitalize on people’s penchant for shooting themselves (fortunately, generally non-suicidally). But while many of the so-called “selfie phones” tend to sacrifice other specs on the altar of the front facing camera, some brands tried to offer a more balanced offering, while still focusing on the selfie. One of these is the Vivo V5 Plus, which brings not one but two cameras on its front, as well as some decent specs and design. But do those justify a price of around Rs 28,000?Looks more from Cupertino than from ChinaWe said it in our initial impressions that the Vivo V5 Plus wants to be an iPhone when it comes to design. And it manages to pull that off! We used the phone for close to two weeks and there were over half a dozen occasions when we had people thinking asking us if that was an iPhone. This, in spite of scores of iPhone clones …